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Home > Events > Marketing and communications in higher education: the new normal

Marketing and communications in higher education: the new normal

2 Dec 2020, 09:30 - 17:00
Woburn House,
Tavistock Square, 
Kings Cross, 
London WC1H 9HQ


Covid-19 has definitively reshaped higher education forever. Things will never be the same again. For all intents and purposes, this is the new normal.

Universities’ marketing and communications teams have already displayed enormous resilience by moving services online and developing new and agile methods to communicate with prospective and existing students, staff and the wider community. How can we use what we have learned thus far to build resilient and innovative new ways of working, and make sure that we are doing the best we can to enhance our institutions’ recovery?

This one-day, national conference will bring together communications, marketing, external relations, public affairs and digital professionals to explore how the sector can navigate this new landscape it finds itself in.

Why should you attend?

A highlight of the year, this one-day event is dedicated for marketing and communications professionals to hear from sector experts on what to expect for the coming year, as well as to share best practice and network with peers.

Topics we will cover include:

  • Covid-19 recovery - what next?
  • Student recruitment and Covid-19
  • Communicating value to different stakeholders
  • Social media and Gen Z
  • Internal relations and communications

Who should attend?

This conference will be useful for staff who have responsibility for or play a part in the communications and marketing strategy of their organisation. All with an interest in this topic may attend, but relevant job titles include:

  • Director/Head of Communications
  • Director/Head of External Relations
  • Director/Head of Public Affairs/Strategic Partnerships
  • Director/Head of Marketing and Student Recruitment
  • Communications/Marketing Manager/Officer
  • Head of Campaigns
  • Head of Digital
  • Head of Media/Media Manager
  • Social Media Manager/Officer

If you have any questions about this or any other of our events, please contact us on or 07500 441505.

We also have a range of sponsorship opportunities available at this event. Please contact Esther Dudley, Head of Events and Engagement for information. tel: 020 7419 5412; email:

If you want to stay up to date with our events, news, and publications, you can sign up for our newsletters here.

Coronavirus information

At the time of writing, UUK is planning to resume events and conferences in autumn 2020. We take the health of safety of our delegates, speakers and staff extremely seriously, and please note that all of our events will be run in line with government and public health advice, which we are constantly monitoring. Should this event be cancelled due to government advice, we will deliver the event online or endeavour to rearrange this event for a future date. You will also have the option for a refund.

Esther Dudley

Head of Events and Engagement
Universities UK


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