Interest from the media in higher education stories has arguably never been greater. Stories about the individual universities and colleges, student and staff-related issues, and challenges facing the sector are keeping us visible in newspapers and on TV and radio news, as well as across social media channels.
A crisis can hit at any time, and this two-day course will help you to confidently answer 'Yes' to the questions above. You will work with expert external trainers to develop a crisis communication plan, and have the opportunity to discuss and test it.
On the first day delegates will discuss how a crisis evolves and understand the different elements required to develop a comprehensive communications plans to deal with a crisis affecting the reputation of your institution.
Four weeks later, the group will reconvene to test your communications plan to see how well it stands up, including through simulated interviews with a former BBC journalist. By the end of the two days participants will have a robust a crisis communication plan in place to deal with a disaster or significant incident at their university or college, and will have confidence that the plan you developed actually works.
The course will be led by Chris Webb, former Head of News at the Metropolitan Police and now a crisis communication consultant and communications advisor dealing with issues management. Chris currently provides crisis training for UK police press officers and communication departments through the national police communicators and strategic communications courses. He has experience of delivering crisis communications programmes for the National Crime Agency, National Police Chiefs' Council, UK Government Cabinet Office, Emergency Media and Public Affairs Association, and various governments and statutory bodies around the world.
This immersive two-day course – which includes contact with and support from trainers between sessions – will help you develop a crisis communications plan for a subject of your choosing. It is ideal for those who need to develop a new plan and would benefit from expert advice and support, as well as for those who already have a plan in place but would like to ensure it is as good as it can be and covers all areas.
The course will also give participants the opportunity to take part in a crisis communications simulation and test plans – which is often the thing we fail to do in advance of a real scenario.
This course is aimed at anyone whose role brings them into contact with crisis communications within an institution and who may be required to develop a plan to manage a reputational issue or play a significant role in carrying out a crisis communications plan.
Job roles are likely to include:
We will be running this course in three cities.
London: 23 May and 18 June (Woburn House, 20 Tavistock Square, London, WC1H 9HQ)
Birmingham: 22 May and 25 June (Aston University, Aston Street, Birmingham B4 7ET)
Manchester: 30 April and 5 June (University of Manchester, John Owens Building, Manchester, M13 9NR)
The training will take place from 9:30 to 17:00 on both days.