About the campaign



The Go International: Stand Out campaign aims to double the percentage of UK students studying, working or volunteering abroad as part of their degree to 13% by 2020. 


About the campaign

The Go International: Stand Out campaign is designed to help the sector to deliver on our national target for outward student mobility: 

'to double the percentage of UK-domiciled, full-time, first degree, undergraduate students who have an international placement as part of their university programme by 2020.'

Universities UK International (UUKi) is convening a series of activities from 2017 to 2020 to support universities in meeting the national target. UUKi encourages UK universities and ally organisations, such as sector bodies, associations, businesses and commercial partners, and international partners, such as governments, NGOs, UK-based embassies and universities overseas, to sign up to the campaign charter and to submit a pledge to help boost and broaden UK outward student mobility. 

Universities, ally organisations and international partners can join the campaign here. Employers and businesses can state their support for the campaign by signing our employer value statement.


The case for a campaign

​Studying, working or volunteering abroad for even a short period during university study enables future graduates to develop many non-technical skills sought after by employers.

Increasing numbers of UK students are gaining international experience during their higher education but it remains a relatively small proportion of the overall student population.

The Go International: Stand Out campaign supports delivery of the 2017-2020 UK strategy for outward student mobility to create a new generation of global graduates, and a higher education culture in which international opportunities are an aspiration for all students.

To find out why outward student mobility is so important for students, universities and the UK, read the Go International: Stand Out campaign brochure here.


The campaign so far

Go Intl 1 year on cover.PNGRead about the campaign so far, and some of the pledges from our partner institutions, in our Go International: Stand Out, one year on booklet. 

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Frequently asked questions (FAQ) 


What is the timeline for Go International: Stand Out?


Go International: Stand Out is a three-year campaign, from 2017-2020. Key milestones include:

Year 1 (2017-18) – Call to action for universities to sign up to the Charter and make a pledge. 

Year 2 (2018-19) – Call to action for partner organisations to sign up to the campaign and creation of academic and alumni ambassador networks. 

Year 3 (2019-20) – Call to action for employers to sign up to the campaign. 

Post-2020, UUKi will continue to work with campaign partners to raise the profile of outward student mobility and leverage support for study abroad.


How do I join the campaign?


Whether you are a UK or overseas university, sector body, association, business, commercial partner, government, NGO or UK based embassy, you can find out more and join the campaign.


Why do we need a campaign when universities already have study abroad offices?

There is much existing work and commitment within universities to support outward student mobility. This campaign celebrates progress made to date and encourages further action to ensure growth in UK students' participation in outward student mobility. Despite the benefits of outward mobility being well rehearsed, the UK's mobility rate is low compared to its international counterparts. Through working together, we can learn more about what works in different settings, to provide high quality support across the higher education sector.


What is the Go International: Stand Out charter?


The Go International: Stand Out charter outlines four good practice principles for boosting and broadening outward student mobility. Charter signatories should be a member of the university's senior management team – ideally the vice-chancellor or pro-vice-chancellor international (or equivalent).


What is a Go International: Stand Out pledge?


The Go International: Stand Out pledge is a commitment on the part of the university, ally organisation or international partner to boost the number of students who work, study or volunteer abroad – and to broaden access to those opportunities. It should be specific, and detail new or enhanced activity that the organisation commits to in signing up to the campaign. Employers can pledge using the ally organisation booklet or state their support for the campaign by signing our online employer value statement.  


What should pledges include? Is there a word count?


The charter booklet includes suggestions to provide inspiration but we welcome any pledge that will contribute to achieving the campaign goal. Pledges should be ambitious and represent, as far as possible, a departure from business as usual. They should detail how the subscribing institution intends to commit to new or expanded activity. Subscribing organisations can reference more than one promise in their pledge if appropriate; some universities are highlighting one major campaign/scheme/idea; others are listing a series of smaller but still new initiatives. There are two parts to pledges: the pledge itself, and a summary of how it meets the goals of the campaign. When writing pledges, consider both parts together. We recommend 200-300 words for the pledge outline and description of how it will contribute to the campaign goal. If you would like example pledges or need any support in completing your pledge, please contact outwardmobility@international.ac.uk


What is the deadline to sign the charter and submit a pledge?


There is no deadline to sign up or submit a pledge. However, the earlier that a university signs up, the sooner that they can take action to support the campaign. We profile charter signups and pledge commitments on the Go International: Stand Out webpage, which is regularly updated.


What does the UK strategy for outward student mobility 2017-2020 include?


The strategic vision is: 'to double the percentage of UK-domiciled, full-time, first degree students who undertake international placements as part of their higher education programmes…to 13% in 2020. This will create a new generation of global graduates, and a higher education culture in which international opportunities are an aspiration for all students.'

There are 6 strategic objectives in the strategy:

1.    Promote the benefits of study and work abroad.

2.    Monitor trends in student mobility.

3.    Build capacity in UK higher education to facilitate outward mobility.

4.    Share best practice in UK higher education.

5.    Provide a collective voice for UK higher education.

6.    Influence government for UK higher education.

The UK strategy for outward student mobility 2017-2020 is here.


What changes are there in the 2017-2020 strategy from the 2013-2017 strategy?


The 2017-2020 strategy has a specific target for growth in outward student mobility, and a focus on ensuring that outward student mobility is available to – and more importantly, accessed by – all students, irrespective of background.



What is the rationale for the target of doubling outward student mobility to 13% by 2020?


In the first three years of outward student mobility programme work, UUKi analysed HESA data and established a baseline of mobility participation of 6.6% in 2014-15. We looked at growth over those three years, and based on advice from our advisory board, outward student mobility network and other partners, we identified that doubling participation would be ambitious yet achievable.



Why is there an additional focus on supporting underrepresented groups in outward student mobility in the strategy?


Evidence has repeatedly shown that students who benefit most from outward student mobility are often the least likely to participate. These include students from black and minority ethnic groups (BME), students from lower higher education participation neighbourhoods, and students from lower socio-economic groups. UUKi is delivering a project, Widening Participation in Outward Student Mobility, to support endeavours in this area and share good practice, supporting the campaign aims.



What progress has been made on the UK strategy for outward student mobility so far?


Since the launch of the strategy, many UK universities have embraced international placements as part of their institutional strategy for undergraduate students, and there has been a corresponding increase in the uptake of opportunities. However, there is much more to do, and Go International: Stand Out is a rallying call for universities and their partners to take collective action in increasing outward student mobility further still. In year 3 of the campaign, we are calling on employers to state their support for globally skilled graduates via the online employer value statement.